Monday, May 24, 2010

Have you found your "sweet spot?"


What is your running form?


Take your shoes off and run a little bit. What do you find? Your gait is different? You feel lighter on your feet? Your posture has changed? Most runners find that just a few steps barefoot they change from heel striker to mid to forefoot striker.


Enter Newton Natural Running Shoes, the way for runners to achieve that “natural” gait. If you’ve had injuries and issues with your running, tried inserts, tried different shoes, tried everything, think about Newton Naturals to get your body back to its “natural” state. Newton Naturals are designed to help you find your “sweet spot,” the optimal way for your foot to hit the surface and help you run injury free. Getting your body back to the way it wants to run is the natural way to run.


According to the book, Born to Run, humans are designed for distance running. “That was the real secret of the Tarahumara: they’d never forgotten what it felt like to love running. They remembered that running was mankind’s first fine art, our original act of inspired creation. Way before we were scratching pictures on caves or beating rhythms on hollow trees, we were perfecting the art of combining our breath and mind and muscles into fluid self-propulsion over wild terrain.” Getting back to basics helps you remember what it was like to run like a kid, to enjoy it without the nagging injuries.


Find your natural state with Newton Naturals and get back to enjoying your run! Stop by the store anytime and find out if Newton works for you!

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